In the world of App marketing, daily and monthly active users are two key metrics that determine the success of any app. While there are several other factors that contribute to an app’s success, these two metrics play a crucial role in measuring user engagement and retention, which ultimately drive revenue and growth. In this […] Read more
As a team of expert app marketers, we cannot overemphasize the importance of regularly testing pricing strategies for higher app earnings in the app marketing industry. It is a well-known fact that the app market is extremely competitive, with thousands of new apps being developed and launched every day. To stand out in this crowded […] Read more
As an expert team of app marketers, we can confidently say that combining Apple Search Ads (ASA) with App Store Optimization (ASO) is a powerful strategy for boosting app marketing efforts. In this article, we will explain why ASA and ASO work wonders when used together, and how they can help app developers and marketers […] Read more
As an expert app marketer, I understand the value of leveraging the latest technologies to stay ahead of the competition. One of the most promising technologies that I believe can significantly benefit app marketers is Artificial Intelligence (AI). AI has the potential to transform the way app marketers understand their audience, develop their campaigns, and […] Read more
Crafting the ideal app launch strategy can be a daunting task. With millions of apps available in app stores, it can be challenging to make your app stand out and gain traction. A well-planned app launch strategy is essential to ensure that your app reaches the right audience and generates interest and buzz. In this […] Read more
Mobile app marketing is an essential component of launching and promoting your app. However, once you have successfully acquired new users, the next step is to focus on user retention and conversions. Mobile app onboarding is an effective way to ensure that your users remain engaged with your app and continue to use it over […] Read more
In today’s competitive app market, app store reviews are an essential factor in determining an app’s success. Positive reviews can increase an app’s visibility, improve downloads, and ultimately lead to more revenue. However, getting users to write app store reviews can be a challenging task. In this article, we will discuss some effective strategies to […] Read more
Push notifications have become an essential tool for mobile app marketing. Push notifications are alerts that are sent directly to a user’s mobile device, even if they are not actively using the app. These notifications can be used to promote new features, products, or content, as well as to encourage users to re-engage with an […] Read more
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