Fairswap
ABOUT THE APP
Fairswap is a social networking platform available on the Play Store, that facilitates peer-to-peer currency exchange for free. Fairswap eliminates the need to visit banks, ATMs or forex stores for currency exchange to make travel more comfortable.OUR ROLE
We worked with Fairswap at the time of its launch. We managed user acquisition and traffic campaigns to boost the brand awareness as well as the user base of the app.RESULTS ACHIEVED
- Acquired 40,000+ likes on Facebook at a cost of $0.01 per like.
- Acquired 36,000+ users on Android at a cost of $0.18 CPI
- Reduced acquisition cost by 75%, dropping from $0.71 to $0.18 CPI
DURATION OF ENGAGEMENT
6 monthsCategories: Marketing
