If you plan on developing an app and outshining your competitors, there are a few things you need to check off the to-do list. Apart from having an amazing idea, graphical user interface (GUI), and UX/UI, your app needs to be marketed efficiently and correctly. Think of marketing your app like running a government campaign; […] Read more
With over 2 million apps in both Play Store and App Store, the two largest distribution channels for mobile apps, it is becoming increasingly difficult for developers and publishers to achieve visibility for their apps. Hence, while the focus on making the app more discoverable continuous to be of utmost importance, more and more app […] Read more
A successful mobile app business is so much more than simply getting a million plus app downloads, although it might seem otherwise. As an app marketing agency, we often come across cases where clients ask us to simply acquire paid users and grow their businesses. The real challenge lies in making your users stay and […] Read more
Popular clothing brand Missguided enjoys a following of over 3.5 million on Instagram. The brand kills it with its #relatable content which includes everything from memes, to lifestyle related posts, to user generated content, along with their regular product features. In 2018, Missguided partnered with viral TV show Love Island, used IG Stories as well […] Read more
As app marketers, we often get asked about the importance of App Store Optimization and how it impacts an app. A lot of app owners stress on the importance of marketing their app to potential users through paid advertising, social media marketing, and influencer marketing. In the process, they often forget the importance of ASO […] Read more
Our CEO’s writes about the newly redesigned app store and its implication on ASO strategies. It explains the process to improve organic visibility and get more downloads after the significant changes are done in the Apple store. You can read the full article on Clutch here.
In this webinar, Akhil Chandra, Founder & CEO of Studio Mosaic will tell you all about a few steps you should take to optimize and rank your apps higher on app store and play store. Click here to watch it. Also, you can find us on DesignRush.
Check out our CEO’s latest blog post on creating a killer launch strategy for your app. It gives a detailed account of the activities you can undertake during the pre-launch, launch and post-launch phase. You can read the full article on the Applift blog here.
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