Navigating the ASO Pricing Maze: How Much Should You Pay to Boost App Visibility?
ASO costs vary; budget $2k-$5k/month for agency optimization and consider pay-per-install. Choose experienced agencies. Boost app visibility with ASO by understanding pricing, vetting agencies, and starting small. Effective ASO enhances downloads.
Introduction
ASO refers to app store optimization
Pricing for services to optimize an app’s discoverability in stores
Research shows spending money on ASO significantly boosts downloads
Understand the ASO Pricing Landscape
Prices vary greatly, from freelancers to agencies charging tens of thousands
Pay-per-install model: only pay when they drive actual downloads ($5-50 per install)
How Much Should You Pay for ASO?
Professional ASO services cost around $2,000-5,000 per month for dedicated work
Don’t pay over $10 per install; that starts getting too high
Consider tiers like bronze, silver, gold packages of campaigns
Factors Influencing ASO Pricing
Type and size of app, number of markets/stores targeted
What services are included (optimization, keyword research, rankings, etc.)
Getting the Most Value from ASO Agencies
Carefully vet agencies based on expertise and case studies in your niche
Start with a small campaign to judge their impact before committing to a long term deal
Key Takeaways about ASO Pricing
Expect to invest significantly for ongoing campaigns, but the ROI can be very high
Any amount paid should directly correlate to rankings/downloads achieved for the app
Prices fluctuate, so negotiate to get the best long term deal
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