“The Story is what’s going to get people excited”- Blake Mycoskie

App Store Optimization (ASO)

Upto 50% of app downloads result directly from organic search! A very high percentage to ignore, don't you think? Our strongest skill i.e ASO strategy, optimises your app's entire app store presence to improve its discovery and enhance conversions.


Today's localised world speaks many different languages. Then why should your app speak only one? We engage with native language speakers to translate your keywords and app store description into colloquial parlance, best suited for the target country.

App Preview Video

App Preview Videos for the app store are fast becoming a pre-requisite. And why not, since they have shown to improve conversion rates by as much as 80%. Get in touch with us to create a killer 30 second preview video for your app in less than two weeks.

Press Release Writing

Our team of skilled copywriters are adept at drafting & disseminating your press release. They create a compelling press kit that creates a unique selling proposition that is sure to get eyeballs and coverage from top app related media publications.

App Review Site Submission

We have been engaging with the top app/ game review websites for iOS & android for over two years. Our marketing team has built proficiencies in creating an attractive pitch for your app & reaching out to top publishers to get guaranteed coverage.

User Acquisition (PPC/PPI)

Our team of experienced campaign managers specialise in running PPC/PPI campaigns. They will plan, create and optimise your ad campaign within one week to get maximum app installs at minimum cost across social, search & display advertising networks.

Give Your App Some Mosaic Magic!

A strong marketing strategy rests on three pillars - Search Discovery, Visual Appeal and User Reach.

With over a million apps on the app store today, it has become imperative to incorporate the right app store search strategy to get your app discovered. This is our core specialisation and we cover all aspects of an app's app store presence including app store category, app title, keywords and description.

After getting people to discover the app, we have to convince them to download it. This is where the visual appeal plays an important part in converting app store page visitors into app users. At Studio Mosaic, we know how to tell a good story by focussing on your app icon, screenshots, preview video and favourable user reviews.

And finally, to truly go viral, we need to provide greater exposure to the app through reviews and paid advertising. Here it is not merely sufficient to tell the right story but its also important to tell it to the right audience. Our marketing team quickly identifies the right audience for your app and then reaches out to relevant sites and advertising networks to obtain loyal users.

Our app marketing service bouquet can be summed up as a full cycle app marketing bouquet aimed at taking your app to the top of the app store charts. We offer a multitude of services to support your app across all the three phases in the form of:

  • Pre Launch Teasers
  • App Launch Buzz
  • Post Launch Maintenance

Our services include

  • App Audit & Analysis
  • Keyword Optimization
  • Icon & Screenshot Optimization
  • Localisation
  • User Ratings & Reviews
  • Press Release Management
  • App Review Site Submission
  • Advertising & User Acquisition
  • Community Management Services (Social Media)
  • Marketing Content & Design
  • Marketing Strategy
  • Other App Marketing Services
  • App Idea Research
  • App Monetization Strategy

Marketing Packages

Choose your plan
  •   App Audit Report  
    Suggest improvements on app design, usability, and features with recommendations on changes to be made, content to be used & tools to be integrated
  •   Competition Analysis  
    Comparison report vis-a-vis top 5 competition apps based on UI, features, functionalities, monetization model and continuity strategy
  •   Keyword Optimization  
    Provide a revised app title, description and set of keywords (100 chars) after completing a thorough analysis of the keyword rankings, traffic, difficulty and relevance to your app
  •   App Description Writing  
    Prepare a compelling app description to help improve conversions
  •   App Title Optimization  
    Prepare a keyword optimised app title
  •   App Store Category
    Recommend the most appripriate primary and secondry app category
  •   App Store Screenshots
    Provide a new set of attractive, compelling and accurate screenshots to market the app better
  •   App Preview Video
    Provide a 30 second video highlighting the main features of the app
  •   Press Release Writing  
    Create a detailed press release highlighting all the app features, achievements, rankings etc.
  •   App Landing Page  
    Prepare a single pager app landing page either as a preview or to redirect the users to the app store
  •   Localisation  
    Localise the appstore description to one language
  •   User Acquisition
      Ad Campaign Management
  •   Consulting - Monetisation
  •   Timeline

  • 3 to 5 days

  • 5 – 7 days

  • 13 – 15 days

  • Upto 3
  • 25 – 30 days

Additional Services



  •   User Acquistion
      Ad Campaign Management
    Create, execute and optimize CPI and CPC campaigns to maximise app downloads at the lowest cost. Networks used – Facebook, Google, Twitter etc.
  •   Localisation  
    Provide revised app store description and keywords in any language
  •   Consulting – Monetisation Strategy
  •   Consulting – App Idea Generation (3)  
    Suggest 3 solid app ideas after completing a comprehensive study of all the app store categories for pricing model, complexity & continuity strategy
  •   Appstore Submission
  •   App Icon Optimisation  
    Provide a new and compelling app icon to improve the marketability of the app


  • $ 600 / ad network
  • $ 200 / per language
  • $ 200
  • $ 225
  • $ 100
  • $ 150